Power Shift: Secrets to Success in the Digital Donor-Centric World
In today’s digital world, it’s critical to reach your donors and prospects where they are spending their time — online. With the past 50 years of fundraising behind us, what’s next? With the current economic conditions and increased competition for donor dollars, cost-effective methods for sourcing new prospects, converting them to donors, and maximizing their lifetime value is more important than ever. Research into the habits of major donors and general consumers alike continues to show a growing propensity for online giving and engagement. This webinar will discuss the strategic changes and investments required for nonprofits to succeed online, best practices for adapting to a world where the power has shifted to donors, and real-world examples of successful multi-channel marketing strategies.
Target Audience
Mid Level 3-6 years to Senior Level 7-9 years
About the Presenter
Vinay Bhagat founded Convio in April 1999 after volunteering at a public television pledge drive and being struck by the opportunity to leverage Internet technology to drive better fundraising results. Today, as chief strategy officer, Vinay oversees corporate strategy development and client success services. A frequent speaker at conferences hosted by AFP, DMANF, CASE, and others, Vinay also is a widely published author, with articles appearing regularly in DM News, Journal of the Direct Marketing Association Nonprofit Federation and on OnPhilanthropy.com. Vinay serves on the Education Committee of the Direct Marketing Association Nonprofit Federation.