How To Evaluate and Significantly Improve Your Major Gift Program
In this session you will learn how to evaluate each step of your major gift program for individuals and make improvements to maximize your fundraising results. You will learn the best practices of major gift programs and how to realistically achieve them in your own organization.
Learning Objectives
• Thoroughly understand the best practices of a successful major gift program.
• Be able to evaluate one’s own current major gift program in comparison to best practices.
• Be able to develop an achievable plan to significantly improve one’s own major gift program.
Target Audience
The target audience are professional fundraisers with 1 to 10 years experience who are engaged in a major gift program or want to start one in their organization.
About the Presenter
Maureen Schuerman, CFRE, is an award winning nonprofit fundraiser and marketer. She has 19 years experience in helping nonprofits expand their donor bases, increase their charitable gifts and break fundraising records as both an employee and a consultant. She is president of Accelerated Fundraising Solutions, Inc., a nationwide fundraising consulting firm.