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Association of Fundraising Professionals: Southern Arizona Chapter

Managing Prospect Relationships and Fundraising Activity in a Campaign

crabtreeReview the key elements of designing a robust prospect relationship management program that focuses on the most important activities that need to be tracked during a campaign – prospects, fundraiser assignments and actions, and proposals. Options will be discussed that take into consideration organizational size, staffing resources and systems capabilities and limitations, allowing any fundraising operation to benefit from the creation of policies, principles and tracking systems that reflect best practices in prospect management.

Elizabeth Crabtree is the Director of Prospect Development at Brown University with primary responsibilities for campaign planning, analysis and reporting, research, prospect management and data mining and modeling.  She is a former president of APRA and a member AFP, CASE, and NEDRA.  Ms. Crabtree is a frequent, nationally recognized speaker, curriculum developer and nonprofit fundraising consultant specializing in campaign feasibility analysis, strategic planning and program development.

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Non-members - $15.80 (includes .80 fee)