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Association of Fundraising Professionals: Southern Arizona Chapter

Raising Endowment (yes, even for small organizations!)

LauraClydewebLaura Penny (as Executive Director of the Women’s Foundation of Southern Arizona) and Clyde Kunz (as consultant) worked successfully together on WFSA’s first-ever endowment campaign.  It was a daunting undertaking for a small organization with a limited budget and a staff of two!  And to make matters worse, the campaign kicked off in October 2008 – the month that the country’s economy really started to unravel.  But today, the WFSA endowment stands at $1.6 million (with more than a dozen planned gifts designated to come to the endowment in the future) and is generating more than $60,000 annually in operating support.  In this session, Laura and Clyde will explore some of the “nuts and bolts” of getting an endowment program up and running, as well as sharing some tips on making endowment “asks.”

Laura Penny
Women’s Foundation of Southern Arizona
Executive Director

Laura is a 33-year resident of Tucson, and has spent many of those years advocating on behalf of women as a volunteer for a variety of Tucson organizations. Professionally, she has worked in the criminal justice, behavioral health and education arenas, all of which have given her insights into the challenges women and girls face in overcoming economic, social, gender and political barriers. She joined the Women’s Foundation of Southern Arizona in July 2004. During her tenure, the Foundation has granted more than $1 million to Southern Arizona non-profits serving thousands of women and girls.  Laura is the recipient of the Inside Tucson Business Women of Influence award, and the YWCA’s Women on the Move award.  She earned her Bachelor’s degree from the University of Florida, and an M.Ed. from the University of Missouri.

Clyde W. Kunz, CFRE
Clyde Kunz & Associates LLC

Clyde began working in the nonprofit sector in 1989 in California, and has been working in Arizona since 1991, serving as Director of Development or as Executive Director of organizations in both Tucson and Phoenix.  He began consulting in 2000 and has served clients in all disciplines of our sector.  He is widely known for his expertise in endowment, building, and/or capitalization campaigns. He has served in leadership capacities with AFP, PGRT, and LEAVE A LEGACY, and is currently on the boards of both the Women’s Foundation of Southern Arizona and the Episcopal Church Foundation (national).  He teaches Board Development as well as Resource Development courses for ASU’s Lodestar Center’s Nonprofit Management Institute, and in 2005 was awarded our AFP chapter’s Outstanding Fundraising Executive award.

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