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Association of Fundraising Professionals: Southern Arizona Chapter

The Older Donor

Often as fundraising professionals we are talking to diverse populations. Greatest Generation, Baby Boomers, Gen X, Millennium all show support of organizations differently. As the majority of Gen X and Millennium use social media and crowdsourcing become the rage, how do you target the older Baby Boomers and Greatest Generation? “The Older Donor,” will explore the nuances and issues when dealing with the older donor and how you as a fundraisers can effectively get your message in front of the older donor.

W M Clark colorwebW. Mark Clark is President and Chief Executive Officer of Pima Council on Aging, a position he has held since January, 2014.  Established in 1967, PCOA was created by and for the older people of Pima County, and was the first Council on Aging in the State of Arizona. It served as the model for the national network of Area Agencies on Aging; and, today serves thousands of older and disabled residents of Pima County and those who love and support them.
Mark has more than thirty years of significant executive leadership and governance experience in faith-based, human service, housing and behavioral health treatment and prevention organizations.  From 1999 until 2011 he served as the President and CEO of CODAC Behavioral Health Services. And from 1991 to 1997 he was President of the Washington, DC based National Association of Travelers Aid Societies.
Prior to leaving Tucson in September of 2011 to assume the office of Associate General Minister of the Cleveland-based United Church of Christ, Mark was active in number community and professional organizations, including the Arizona Council of Human Service Providers, the Old Ft. Lowell Neighborhood Association, the Southern Arizona Leadership Council and United Way of Tucson and Southern Arizona. He is honored to have been selected to be Arizona Social Worker of the Year in 2009, and to have received a Lifetime Achievement Award from the Arizona Coalition to End Homelessness.
Mark holds a Masters in Social Work from Arizona State University and an undergraduate degree in psychology from Northern Arizona University.  He has served as a Faculty Associate and is a Field Instructor of the ASU School of Social Work.  He also served on the Associate Faculty of Pima Community College.

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