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Association of Fundraising Professionals: Southern Arizona Chapter

Shades of Grey: Ethical Fundraising in Changing Times

Presented by Alice Ferris and Jim Anderson of Goal Busters

Black. White. Right. Wrong. It’s easy to tell the difference, correct? The longer you are in the nonprofit sector, however, the more “grey” issues become. So how can you apply an ethical decision making to challenging and ever changing issues in fundraising and the nonprofit sector? In this session, we will discuss real world situations around accountability, public trust, and fundraising ethics.  

Alice L. Ferris, MBA, CFRE, ACFRE and James Anderson, CFRE are partners in GoalBusters, specializing in outsourced development for small to medium nonprofits; integrated fundraising, marketing and strategic planning; and customized education and training programs with clients in many sectors,  including public and community broadcasting, education, arts and culture, social service, healthcare, and indigenous communities. 

 Jim Anderson has more than 30 years of sales and sales training experience through his positions with local media and national research companies such as Nielsen Media, Simmons and Scarborough Research. He migrated into the nonprofit arena in 2005 and specializes in marketing and branding strategy, social media marketing, multimedia production, direct sales and sponsorship training programs, and board and organizational training. Jim is a past honoree as the Association of Fundraising Professionals Northern Arizona Fundraising Professional of the Year and a Past President of the AFP Northern Arizona chapter. He received his Certified Fundraising Executive (CFRE) credential in 2013.

Alice Ferris has more than 25 years of professional fundraising experience, and specializes in strategic and development planning, board development, annual giving, nonprofit operations and public broadcasting hosting. Alice has served on a multitude of nonprofit boards over the past 20 years, currently chairing the Advanced Certified Fundraising Executive (ACFRE) credentialing board and serving on the CFRE International Board and the Wisconsin School of Business Bolz Center for Arts Administration advisory board. She is a three-time honoree as AFP-Northern Arizona Fundraising Professional of the Year, and earned her CFRE in 1999 and her ACFRE in 2010.

Alice and Jim are both AFP Master Teachers and are presenters in North America, Europe and Asia Pacific.

Members - $26.05

Nonmembers - $36.35