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Association of Fundraising Professionals: Southern Arizona Chapter

Donor-Centered Fundraising with Penelope Burk -SOLD OUT

SOLD OUT – Thank you AFP Southern Arizona for bringing Ms. Burk back to speak!

…how to hold onto your donors and make much more money.

Today’s fundraising practices and beliefs were developed at a time when donors were less demanding, competition was less severe, and fundraisers could rely on an unlimited supply of people willing to give. But as wealth shifts to a more independently-minded donor, one who is more questioning and harder to reach, fundraisers need to know what donors want and how to provide it.

Donor-Centered Fundraising is Penelope’s breakthrough strategy that sustains donor loyalty and raises more generous gifts by bringing fundraising in line with donors’ modern-day requirements. Defined by two decades of research with thousands of donors and fundraisers, Donor-Centered Fundraising is the only statistically-supported fundraising philosophy with the power to bring donors and not-for-profits together to achieve substantial growth. 

In this thought-provoking presentation, Penelope looks at what motivates donors of all ages to stay loyal longer and make increasingly generous gifts. And, she offers surprising information about young donors under the age of 35, what is holding back their philanthropy back, and why 53% of them say they could be giving more generously right now to causes they admire.

7:30 Registration and breakfast
8:30 – 11:30 Presentation
(There will be a 10 minute break halfway through the presentation)
11:30-Noon Book signing