Getting Powerhouse Results with a Cross-Media Marketing Campaign: The Salpointe Story
October 10, 2014 7:30 am to 9:00 am
The Salpointe Story is a case study about the use of cross-media marketing as an important part of the client’s overall $12 million dollar capital campaign. This presentation explores the campaign’s objectives, target audience, creative strategy, campaign architecture and workflow, key success factors, and results. Find out why donors couldn’t resist contributing to the proud legacy of this private Catholic high school in Tucson, Arizona.
Main Speaker – George Stewart, Managing Partner of Spectrum Printing Company
Managing the growth and development of Spectrum Printing Company since 1986, George was an early adopter of variable content printing and marketing because of the proven value the approach created. He is a major proponent of the belief that “Data = Relevance, and Relevance = Results!”
George has served on several local Boards of Directors for financial, health care and manufacturing concerns. A proud graduate of the U of A with a B.S. in International Marketing, he has been a Tucson resident since 1965.
Elaine Omar, Customer Service Manager
Elaine has been in the printing business since the early 1970’s when she started out with the Territorial Newspaper in Tucson until she was hired at the in-house print shop of Tucson General Hospital, which eventually became the privately owned commercial print shop, Spectrum Printing.
Lee Oliverio, Mail Division Manager
Serving as the liaison between clients and the USPS, Lee is Spectrum’s resident mailing specialist, certified by the United States Postal Service as a Mailpiece Design Professional (MDP), aka “The Mail Geek.”
Heather Strong Brempell, Marketing Manager
With an umbilical connection to the Internet since 1994, Heather leads all of Spectrum Printing’s internal online and offline marketing campaigns, including but not limited to: lead generation and appreciation marketing strategy.