Branding to Attract Donors
February 10, 2012 7:30 am to 9:00 am
The importance of branding to attract donors
• Rules of Branding
• You and the Competition
• Understanding the Consumer ~ know your best customer
• Design is key
• Working with your marketing team
Presented by Robyn Frey, Vice President/Creative Director, Bolchalk Frey Marketing
Since joining Bolchalk Frey Marketing in 1982, Robyn has used her versatile talents to create images and messages that guide clients to their desired goals in marketing their products and services.
Robyn’s strength is that she always has a new and different idea that becomes a creative strategy for an entire marketing campaign or one advertisement. She has a vast background in artistic endeavors that enables her to translate client’s ideas into images that sell.
Robyn and her creative design team have won numerous design awards in Arizona and nationally. Robyn’s genius is being able to simplify the program goals into simple, easily undertstandable messages that are appropriate and consistent for each medium – from transit shelters to advertisements to television and radio commercials. She provides guidance for the creative staff in the details and production of the designs.
A native of North Carolina, Robyn has a BA in Graphic Design from the University of Georgia. She was an artist for the University Of Georgia College Of Veterinary Medicine and served as Art Director at Bernard Hodes Advertising.
She received the Phyllis Ehlinger Women of Excellence Award in 2010 from the American Advertising Federation Tucson.
Field of Dreams: Planned Giving Basics
March 9, 2012 7:30 am to 9:00 am
Presented by Mary Louise Luna, CFRE.
In keeping with Write-A-Will month, Mary Louise will be speaking on Planned Giving programs.
Mary Louise Luna, CFRE is Planned Giving Officer for Carondelet Foundation and has been with Carondelet for 14 years since 1996. She was honored by AFP as Outstanding Fundraising Executive in 2002.
