DOLLAR$ AND SENSE
AFP’s ANNUAL INTERNATIONAL CONFERENCE, held March 29-31 in Baltimore, attracted 4,000 participants, 200 presenters and 150 exhibitors. In such a throng there is probably no such thing as a central theme. But the pivot point for much of the conversation was “change.”
Relax, old-schoolers. The basic tenants of fundraising aren’t going anywhere. But how we tell our stories, and the channels we use to tell them, are changing every day. And to ignore the importance of adaptive communications will doom us the same way it doomed Blockbuster, Radio Shack and Hostess Twinkies.
The star of this year’s conference was marketing guru Seth Godin, one of the keynoters.
“In the last five years, dozens of well-known brands have disappeared,” he noted. “It wasn’t because their products failed. It was because their marketing failed. Billions of dollars were spent telling the wrong people the wrong story.”
In the 1980s and ‘90s, there were a limited number of communications vehicles available to retailers, manufacturer and – yes – fundraisers. Today, there are, quite literally, billions of vehicles at our disposal. Do you know anyone who isn’t carrying a smart phone?
SAVE THE DATE ALERT: Next year’s AFP International Conference will be held March 20-22, 2016, in Boston. See you there?
National Philanthropy Day may be over but check out these photos of the Honorees
How to Survive Your Board
May 8, 2015 7:30 am to 9:00 am
At our next meeting May 8, Alice Ferris and Jim Anderson will explore a topic near and dear to us all: board relations. We’ve all met Mr. Know-It-All and Ms. Social Butterfly. We’ve all been in the room when a board members says, “Let’s Call Bill Gates.” Board relations can be frustrating, but helping your […]